Startup MileStones

4-6 week bootcamp to building credibility and create momentum

• Immersion Q&A

• Messaging and narrative development

• News development

• Media targets and outreach strategy

• Intro to working with media

• Launch strategy and media outreach

Executive Leadership

Experienced executives and up-and-coming leaders that bring a unique perspective and valuable insights. Katy helps leaders develop, refine and commit to their purpose and what makes them uniquely compelling.

• Creating a strategy and purpose that aligns to business, career and life goals.

• Building momentum through ongoing communications and industry presence through thought leadership content, events, recognition and connections.

• Content development

• General coaching on exec presence

• Media and speaking event plans and opportunity development

Something New

Sometimes you aren’t sure where to start or how to identify what you’re trying to solve for. That’s why an external perspective can help unblock thinking, identify the key issues and set you up to move forward.

New Product Launches

Entering new markets, creating new tech innovations that modernize industries, building entirely new business categories.

• Developing the value proposition

• Audience mapping and understanding

• Positioning and narrative development

• News and launch plans

• News and launch activations

• Media outreach

• Special events

Communications Leadership

A communications leader on demand to embed with your team, establish the company strategy, resources and programs to achieve them.

• Creating processes and guardrails for companies in regulated industries.

• Leveling up internal teams with mentorship, perspective and coaching.

• Scoping job roles and vetting candidates to running agency RFPs.

• Developing a network of external resources

Connecting the Ecosystem

From industry events and awards to government bodies and venture capital firms, businesses have a desire to connect with audiences to share their campaigns, services and support.

• Strategy to connect and activate with key industry leaders

• Special events - journalist and community mixers

Entering new Markets

From new countries and geographies to business areas, Katy helps develop an understanding of the audience and market, create and manage launch programs and external resources for support.

• Audience understanding

• Channel strategy

• Industry milestones

• Narrative development

• Launch strategy and activation

Communications STRATEGY

With limited time and resources, where should you focus? Who are your target audiences and how do they like to learn about new offerings? How do you communicate with your target audiences? When is it right to engage with journalists? These are the types of questions that Katy helps clients answer.

• Identifying key stakeholders and challenges